SXSW 2007 - Day 2
Day two events at the SXSW conference.
Making Your Short Attention-Span Pay Big Dividends
So you are easily distracted by whatever new is happening. Learn how to use new media to turn this supposed weakness into your greatest strength.
Everything You Always Wanted to Know About the Mobile Web…but Were Afraid to Ask
Practical advice about designing and developing for the mobile web is virtually non-exisitant. As a web developer it can be difficult to make heads or tails about one of the essential mediums of the information age. At the end of this session you will know not only how to create mobile websites, but why you should from one of the experts in the field.
Ten Ways to Run a Startup Like Genghis Khan
In twenty-five years, the Mongol army subjugated more lands and people than the Romans had conquered in four hundred years. Whether measured by the total number of people defeated, the sum of the countries annexed, or by the total area occupied, Genghis Khan conquered more than twice as much as any other man in history and he did it all with an army that was nearly always outnumbered 3 to 1 on the battlefield. While every technique doesn’t always translate well, we’ll show you ten that works great in a startup.
Create a Campaign in an Hour
Watch and learn as four top creative directors improv an interactive campaign in less than an hour. They’ll spare, debate and fly through ideas to uncover their proven techniques for compelling and winning integrated campaigns. Who knows, maybe there’ll be bloodshed.

