theParagon

Good Writing and Increasing Traffic

Every few months I’ll get an email from someone digging for the secret to increasing traffic to their site. Whereas the real answer requires quite a bit of a conversation (customized for each person depending on their goals) - This is usually my standard response.

Email from Friend

My buddy, Zaba’s (not real name) blog is good. He was curious about getting more readers. He’s living in Ireland (not real place). Read a couple entries; let me know what you think. What can we do to get him more readers??

Email Response to Friend

Well, it’s hard to break down into 10 steps to winning users but there are a few key things. I’m attaching a few good articles and a PDF to read on the subject. They explain the majority of what you should do. (How design and usability affect readership is another topic).

In a nutshell - write often, have something to say, don’t try to speak to everyone, talk about what you’re passionate about, get involved within the community you’re targeting, and again - have something to say.

I’ll leave you with a quote from Merlin Mann.

“If you don’t have anything to say, you haven’t found yourself. Find who you are and what you’re interested in and blog the hell out of it.”

Disclaimer: I know I don’t follow a lot of these rules and don’t have a wildly popular blog. Guess what, I’m ok with that. My site is simple and it’s something I like messing around with when I have time. Maybe one of these days I’ll take it seriously but until then, I’ll keep things random.

posted on April 15, 2006 | 10:42 PM EST

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