Color Usage
Guest Speaker: Warren Kramer
Using color and choosing color palettes to achieve your visual communications goals.
Complimentary
- Opposites on the color wheel
Split complimentary
- Find a color and it’s compliment and one either away from the compliment
Clash colors
- Combines any color with the one to the right or left of its complement
Analagous
- 3 colors next to each other
Nuetral
- Mix a color with it’s compliment
Visual tension
- Colors far away (at least a third) from each other
3 steps to consider before choosing
- define a target result
- plan to use a limited palette
- base your decision on your content
Content is what you say, Design is how you say it
- Content is like your script, and Design is like your actor
4 steps to choosing a color palette
- Start with the target resule
- Choose your main colors (decide if you’re going to contrast or harmonize with the main colors)
- Choose a limited supporing palette
- Use these colors for everything
Color is subjective
- Personal preferences, personal experiences
- Changing fashions
- Cultural differences
- Technical problems
