Search Engine Strategy
These are my notes from the Search Engine Strategy.
- Research
- Development
- Analysis
What are my options?
- Organic
- Paid Advertising : Cost per click
- Paid Inclusions: “Trusted Feeds”
3 Month Compaign
$1000.00 to Paid Listings
$1000.00 to Organic Development
Results @ 3 months
1500 clicks :: CPC - $.66 - Paid
225 clicks :: CPC - $4.44 - Organic
Results @ 12 months
1860 clicks :: CPC - $.53 - Paid
7875 clicks :: CPC - $.12 - Organic
Different Outcomes, Both Acceptable?
Time Sensitive, Guaranteed, Costly - Paid Listings
Long Term, Questionable, Cheap(er) - Organic Side
eSearch (a new gospelcom thing)
- it will create a searchable page and a real ecommerce page.
- a part of intershop
Free Tools
- Overture
- Search Term Sugguestion Tool
- View Bids
- Market Leap
- Keyword Verifications
- Link Popularity
- Word Tracker
- helps you find keyword combinations
- Google AdWords
- Sugguestion Tools
Great Myths Uncovered
- Meta tags really do nothing
- Click Here (means nothing to a search engine)
- Main content limits to about 250 words per page
- Site Map, Site Map, Site Map
- Links, Links, Links (People linking to you)
Necessary Tools
- Analytics Packages
rob Says:
Are these notes from the gospelcom conference?